Sustainable fashion is a concept gaining more traction in recent years. It is important to note that sustainability does not just mean eco-friendly and organic clothing, it can also define a business model that focuses on producing products in the most efficient way possible. Unlike fast fashion, which is meant to constantly create and sell trends, sustainable fashion is all about creating a timeless look–it's something meant to outlive trends and stay in good condition for a long time.

While fast fashion is booming, sustainable fashion awareness is also trending. This is because more people are becoming aware of the harmful effects that fashion is creating on the environment. 

Here's the importance of sustainable fashion and why you need this over cheap fast fashion brands.

What is Sustainable Fashion?

Sustainable fashion is a way of living with the earth rather than exploiting it. It is a concept that promotes the use of resources in a way that does not harm the environment. Sustainable fashion is not just about buying organic or eco-friendly clothes but also about buying clothes made with ethical practices. 

Why is Sustainable Fashion Important?

So, what exactly is there such an emphasis on this now? Sustainable brands are doing what they can to help the environment and fight back against the consumerist habits and expectations that fast fashion has placed on society. 

Related: Environmental Impact

There's no doubt that sustainable fashion is making an impact on the world today, and here is why it needs to be of such great importance:

It Saves Natural Resources

Fashion is a vast industry that consumes a lot of natural resources. It's estimated that the fashion industry uses up two-thirds of the world’s water supply

The most sustainable fashion brands use less material and are more eco-friendly. They also produce more locally, which helps reduce their carbon footprint. Sustainable brands constantly try to reduce, reuse, recycle and repurpose. 

The Higher Quality Reduces Waste

If you've ever purchased from a fast fashion brand, then chances are, you've noticed something different. The clothes feel flimsy, too thin, the stitching is weird, or maybe it's undeniable how cheaply made. Fast fashion is meant to be cheap. These clothing pieces were explicitly meant not to last long at all. 

Once or twice after wearing it, you'll deal with rips and tears, then it's tossed into the trash. High-quality clothes don't have this effect; higher-quality ones, such as sustainable fashion, solely focus on creating long-term clothes. As a result, fewer clothes are purchased, and fewer clothes are thrown away means fewer clothes mean less waste.

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It Ensures Fair Wages and Proper Working Conditions for Workers

It’s no secret that major fashion brands support bad working conditions in factories, mills, and sweatshops. It's also been proven that fashion brands, specifically fast fashion brands, immediately support poor wages and poor working conditions too.

This isn't only highly inhumane and unethical, but it's entirely not sustainable either. Sustainable fashion brands are fighting this. They do everything to ensure that those who work for them have a fair wage (a living wage) and the proper work conditions that everyone should have. So you can still wear your printed tops and help support proper working conditions for those worldwide; it's not an "either-or" situation.

It Doesn’t Support Child Labor

Countries such as Bangladesh, Pakistan, and Myanmar, have been known for having relaxed laws that allow children to work rather than go to school.  Major fashion brands intentionally choose countries where the laws are relaxed for child labor and workers rights. You can expect that most of the major brands within the fashion industry are involved in unethical production of their products. However, sustainable brands are trying to do everything possible to ensue that production for their products will be ethical. 

Related: Quality Fit

It Saves Animals Lives

From compression socks to purses, sustainable fashion can save the lives of animals. Sustainable fashion brands are constantly looking out for wildlife. This can include using fewer resources, such as water in the production. However, this also includes remaining cruelty free. Major fashion brands will mass produce leather or fur. Even the process of getting wool can be quite unethical too. 

You can always count on sustainable and eco-friendly fashion brands being completely cruelty-free. Cruelty is free of animals and humans. 

It’s Better for the Environment

Fast fashion has been one of the main contributors to waste in landfills. This is because it has such a negative environmental impact, and it continues to worsen. Sustainable fashion is better for the environment because it doesn't use any harmful chemicals or harmful materials to the earth's ecosystem. While it can depend on the brands themselves, many like TAARA focus on reusing threads and repurposing old fabrics to transform them into something new.

It Reduces Your Carbon Footprint

Sustainable fashion is one of the best ways to reduce your carbon footprint. By buying clothing made from natural and organic materials, you are reducing your environmental impact. These sustainable brands often try to lower their carbon footprint and go about their production as ethically as possible. Purchasing from these brands immediately helps you reduce your footprint by giving them support. Brands such as TAARA Scrubs are out there trying to prove a point that you can have beautiful clothing and look fashionable, all while still reducing your carbon footprint.

It Requires Less Water

With the rise of sustainable fashion, designers are now using less water and more natural materials to make their clothes. This can be seen in the use of recycled materials and organic fiber grown without pesticides or herbicides.

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Final Thoughts

In general, fast fashion is something that simply needs to go. It's been creating such a negative impact on the world, from the waste it produces, the lives of animals taken away, and right down to the harsh conditions people are forced to work in just to create a low-quality trendy outfit that is only going to be worn once. Sustainable fashion is trying to make a difference, and its impact is now more critical than ever before.